Add your buying links: how SellLink connects shoppers to your stores

SellLink never takes the order. There is no SellLink checkout, no SellLink payment, no SellLink box on a truck. What every published product carries instead is a buying link - the path from a shopper's discovery to the place you actually sell. This post is about that link: where it points, how many you can offer, and how to keep it working.

Link each product to where it sells

When you add a product, the site asks for a title, category, price text, description, purchase URL and an optional image, then lets you choose whether to publish. The purchase URL is the destination: the page where a shopper can actually buy that product.

Point it at wherever the sale really happens. Your own website's product page. Your Etsy listing. Your Shopify product. If the same product sells in more than one place, SellLink lets you show multiple purchasing destinations where applicable, so shoppers can choose where to buy. Some shoppers trust a marketplace checkout they already know; others prefer to buy from you directly. Offering both lets each shopper pick the door they like.

What Buy now does - and does not do

When a shopper is ready, they select Buy now on your product page. The site is exact about what happens next: "The Buy now link opens a seller-provided external site. SellLink does not handle checkout, payment, fulfillment, returns, or purchase verification."

That is the whole model. The sale stays where it has always been - between you and your customer, in your store, under your prices, your policies and your promises. SellLink's job ends at making sure the right shopper found the right product and a working path to it.

This is what the product page is built for. Every published product has a permanent public page of its own - a stable place where discovery ends and the path to buying from you begins.

Keep every link accurate

The help center's one-line rule is worth treating as a habit: "Keep every listing and external link accurate."

A buying link decays quietly. You retire a listing. A marketplace renumbers a URL. You move platforms and the old address stops answering. Nothing alerts the shopper - they just arrive at a page that no longer sells the product, and a ready buyer is wasted.

Three habits keep that from happening:

Link deep. Point the purchase URL at the product itself, not your shop's homepage. A shopper who has to search again is a shopper who can drift.

Click every link after you publish. It takes a moment per product and it is the only check that matters - does this exact path lead to a real way to buy?

Revisit links when anything changes. New season, new platform, retired product, updated listing - each one is a reason to walk your storefront and confirm every destination still answers.

The link is also a signal

Your seller dashboard counts external-link clicks alongside storefront views, product views and saves. The site is plain that these are informational signals, not purchase verification - the purchase itself happens on your side, where SellLink cannot see it.

Read the clicks as questions. A product with plenty of views but few clicks may have a listing that undersells it - a weak photo, vague price text, a description that stops short. A product whose links get clicked is doing its job; give it a share and let it travel. The numbers cannot tell you what sold, but they can tell you where to look next.

The short version

Every product you publish carries a purchase URL to the place you really sell - and more than one destination where the product sells in more than one place. Buy now opens your external site; the checkout, payment and fulfillment stay with you. Keep every listing and external link accurate, and watch external-link clicks on your dashboard to see what shoppers reach for. If you have not set up your storefront yet, create it at selllink.shop.

Questions? Write to us.

Brett and Shari

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