Sell on Etsy and Shopify at the same time: one link for both

Selling in two places is good business. Etsy brings one kind of shopper, a Shopify store is fully yours, and plenty of sellers run both. The selling itself is manageable - you learn to keep two shops tidy. The part that quietly eats time is the sharing: two links to explain, a social bio that can only point at one, and shoppers who find one shop and never learn the other exists.

Here is how one SellLink storefront fixes the sharing problem, while the selling stays exactly where it is.

The problem is the pointing, not the selling

Every post, every bio, every "where can I buy this?" deserves a complete answer, and with two shops the complete answer is two links. Most people will not paste both, so they pick one - and every shopper who would have preferred the other shop never sees it. Someone loyal to Etsy buys on Etsy. Someone who would rather buy from your own store should get that choice too.

One storefront that shows your products and every place to buy them turns that two-link answer into one.

Step 1: Create your free storefront

Start at selllink.shop. The site's own wording: new seller accounts can create a storefront, publish products, and use SellLink seller tools with "no monthly fee and no credit card required while free access is available." Set up your display name, your storefront address, a logo and a short bio - the story of who you are, what you sell and why.

Step 2: Put your products on it

Add each product with the few fields the site asks for: a title, a category, the price text, a description, the purchase URL - the listing where the shopper actually buys - and an optional photo, then choose whether to publish. Published products have a permanent public product page with a stable address of their own.

If your catalog is large, the seller tools also include product imports and bulk uploads for bringing an existing catalog into SellLink - check the seller tools for the formats they accept before you rely on one.

Either way, check the links before you share. Click a few Buy now buttons and confirm each one opens the right listing, on the right platform. The site's own help pages put it plainly: keep every listing and external link accurate.

Step 3: Give shoppers the choice of where to buy

Here is what the storefront does for someone who finds you: your products, your story, and the places to buy, together. SellLink's plan description says you can show multiple purchasing destinations where applicable, so shoppers can choose where to buy. A shopper who prefers Etsy goes to your Etsy listing. A shopper who would rather buy direct goes to your own store. Either way it is your sale, on your listing, with your checkout - the Buy now link opens your page, and payment, fulfillment and returns stay between you and your customer. SellLink does not sit in the middle of the purchase.

Step 4: Share the one link

Your storefront has a single address, and every published product has a permanent public product page with a stable address of its own. That is what goes in your social bios, your email signature, and the card in your packages. When someone asks where to buy, the answer is one link that shows the product and every place to get it.

You can share the whole storefront or a single product page. When you post about a product you sell, link that product directly - one clear thing to look at beats a general invitation to browse, and the rest of your storefront is one tap away.

What stays the same

Be clear about what this does not change. Your listings still live in Etsy and Shopify, and you still edit them there - a new photo or a price change is one edit per platform, as it always was. Then make sure the change shows on your SellLink storefront too, so shoppers always see the current listing. And since SellLink does not handle checkout, your orders, customers and policies stay on the platforms you already use.

What you stop doing is maintaining two separate answers to "where can I buy this?" From your seller dashboard you can watch storefront views, product views and external-link clicks, and see which buying links shoppers actually use.

The short version

Keep your Etsy shop. Keep your Shopify store. Put one free SellLink storefront in front of both: add your products with their buying links, check that every Buy now link lands on the right listing, and share the one link that shows shoppers everything and lets them buy where they prefer. The selling stays where it is. The sharing becomes one link.

Questions? Write to us.

Brett and Shari

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